Michelle Rider

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on July 29, 2019

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Social Media Marketing - by Michelle Rider

Is Social Media Market Research the New Black?
5 new ways to leverage social media for customer research By Michelle Rider

Early in my career, I worked as a brand manager for Calvin Klein Cosmetics, which was owned by Unilever. I was responsible for launching new products and growing market share for Eternity fragrance and body products. Eternity was one of the top 10 fragrances for women and was sold exclusively through department store retailers such as Nordstrom, Macy's, Saks and Barney's. The department store channel was a bit unsophisticated in terms of its ability to secure deep, or current, consumer market trend information. Real-time marketing research just did not exist. In order to get my hands on research, I often found myself reviewing last season's focus group information or the BDI/CDI Reports (Brand/ Category Development Index). I would use the market information received on the BDI/CDI reports to decide my print and TV advertising spend but this reall…

10 Ways to Create YouTube Video Intros & Outros

Much better than just hello.

10 Ways to Create YouTube Video Intros & Outros:

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MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats

It's hard to ignore the fact that there are over eighty million Millennials with tremendous influencing power. Looks like they are changing the game again! Now "Snapchat" is the new it gig for communications among 18-33-year-olds.

MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats:

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